I am a mixed-method researcher, and a behavior science graduate from University of Pennsylvania.
Hi,
I am Aravika.
Summer at Google!
As a User Experience (UX) Research intern at Google, I led a project, aimed at shaping the future of AI-driven software development and improving internal tools for Googlers.
Methodology: In-depth Interviews, Creative Visualisation, Closed Card Sort
Analysis: Thematic Analysis
Applying Behavioral Science Principles at Ipsos
As a student consultant at Ipsos, I identified behavioral barriers to suboptimal checking account choices among young professionals and redesigned account information to improve client acquisition.
Methodology: Vignette-based Survey
Analysis: Decision-Tree Analysis
Product Design x Social Entrepreneurship
(Aghaaz, India)
Aghaaz, a sustainable fashion enterprise, faced slow sales due to design and pricing concerns, prompting us to develop new products that better aligned with our mission and customer preferences.
Methodology: User Interviews, Persona Development
Analysis: Affinity Diagramming
